What we're


Our Story

Get to know us

Bridal hair specialists + Salon & Mobile Services servicing Byron Bay, Gold Coast & Brisbane

Heartfire is the burning desire to live each moment from the heart. A shift in perception and a learning of coming home to yourself.

Heartfire Collective is a collection of local freelance artists in the beauty industry with over 10 years’ experience in personalised hair styling, hair fashion events & bridal hair styling. We offer the best service for your hair & lifestyle, including all hair styling services, colours, lightening and keratin treatments. As well as loving your hair, we love our community and getting to know you, sharing in all of life’s precious moments.

We pride ourselves on being hairstylists to the yogi queens, surf goddesses, mummas & bubs, local-entrepreneurs, and a growing number of Byron Brides. We also cater to the guys who would like a little off the back & sides. We have had the privilege of collaborating with brands like Spell & the Gypsy Collective, Three Blue Ducks, and Loreal for Splendour in the Grass.

Our versatile private studio is well established as Byron’s hairstyling sanctuary and nourishing space. We also hold intimate wellness events and workshops, making sure you’re always looking after yourself!

Join Our Community

Be the first to know about our events and offerings, plus get 10% off your first hair service.


Our Team


Amy Perkins, Founder

With over 10 years in the Hairstyling Industry working for one of Brisbane’s award winning best salons and travelling the globe – scissors in hand, Amy moved to Byron Bay four years ago chasing the ocean and lifestyle. Combining her degree in Business and Certificate in Hairdressing, Amy combined forces with her best gal pal, Jay to create Heartfire Collective, for the love of it.

Being of service is something Amy holds closely to her heart. Through Amy’s own healing journey she shares in her work her love for living your best life and feeling good and is passionate about providing that extra special TLC to her guests. Amy is well known for her touch and incorporating holistic practices into her hair styling services. Her signature style is natural lived in colour, low maintenance with maximum care. Functional styles, healthy hair and a whole lot of love.

Amy enjoys combining her three passions – hair, yoga and healing – in a truly holistic service for her clients. Above all, she values connecting with her clients, to assist them in honouring personal growth and moments in time through their hair journeys.

Jay Photo 420x420

Jay Rutherford, Freelance Hairstylist

Born in Cape Town, South Africa – Jay moved to Australia at the age of 12 and has called the country home ever since. She began her career in Brisbane, working in one of the city’s top salons Fruition Hair, where she cut and coloured hair alongside the creative director of Schwarzkopf, Craig Smith.

After 5 years in the big smoke, Jay decided it was time to move on and with an insatiable thirst for adventure she began travelling the world – scissors in hand. Her hairdressing skills have taken her to Whistler for the Winter Olympics, Hawaii for the Billabong Pipe Masters and New Zealand for the snow season. Her love for travel and surfing has also seen her complete a course in travel journalism and level one in surf coaching.

Jay is technically trained in Aveda Colour, Aveda Editorial and Schwarzkopf Colour – as well as being a qualified Napoleon Perdis Makeup Artist. She offers over 14 years of industry experience to deliver personalised hair and makeup solutions for clients and creative fashion and film projects. Jay also loves creating the perfect bridal look for your special day and with Heartfire Collective, offers combined wedding hair and makeup styling in central Byron Bay.